Know-how for correct data and good AI answers.
Four guides explaining where wrong details about your business come from and how to get rid of them. Written plainly, for businesses without their own marketing team.
AI hallucinations: why ChatGPT gets your business wrong
Where AI gets its facts, why it makes mistakes and how to fix the cause for good.
Wrong AI answers: how to correct them
ChatGPT or Google state wrong facts about your business? These five steps actually help.
Keeping your Google Business Profile right: hours, phone and address
The most important profile online. What to check regularly and why details sometimes change by themselves.
Business directories: which ones really count in Austria and Germany
Not every listing helps. But every wrong one hurts. How to keep track.
Terms explained simply
The key terms around business data and AI visibility.
AI hallucination
A detail an AI states with confidence although it is wrong. With business data it usually comes from outdated or contradictory sources.
Consistency score
Shows from 0 to 100 how consistently your details online match your website.
Listing
A page online that mentions your business with verifiable details.
GEO
Generative Engine Optimization. Everything that makes AI systems know and recommend your business correctly.
NAP consistency
Name, address and phone number written the same everywhere. The basis for local search and maps.
Local Citations
Mentions of your business with contact details on other sites. The more consistent, the better.