Anyone looking for a tool for correct business data quickly comes across names like Yext, Uberall or Peec AI. At first glance they all promise the same thing. In fact they solve very different problems: some distribute your data to directories, others measure how often you appear in AI answers.
This comparison shows what the best-known tools really do, who they are for and what they cost. To be upfront: it comes from the team behind faktado.ai. That is why we only used details the providers publish themselves, and linked them.
- Yext, Uberall, Semrush Local and Partoo distribute master data to directories through a network and suit businesses with many locations.
- Peec AI, Profound and Otterly.AI measure how often a brand is mentioned in AI answers but correct nothing.
- faktado.ai checks listings and AI answers against your own website, shows the source of every error and prepares the correction, aimed at small and mid-sized businesses in the DACH region.
Two kinds of tools, two different problems
Almost all tools in this space belong to one of two groups:
- Listing management: you maintain your master data in one place and the tool pushes it to directories, map services and navigation systems through a network. Typical providers are Yext, Uberall, Semrush Local and Partoo.
- AI visibility (GEO monitoring): the tool regularly asks ChatGPT, Gemini, Perplexity and others questions and measures how often and how positively your brand appears. Typical providers are Peec AI, Profound and Otterly.AI.
Neither group directly answers one question: does what the web and AI answers say about you match your own website? Listing tools check their own data set, not the many listings outside their network. AI monitoring measures visibility, not accuracy. That gap is the reason faktado.ai exists.
The tools compared
As of November 2026, based on the providers' own information. “Not stated” means the provider does not describe the feature on its website.
| Tool | Corrects listings | Checks AI answers | Compares with own website | Price from |
|---|---|---|---|---|
| Yext | yes, via own network | visibility | not stated | on request |
| Uberall | yes, via own network | visibility | not stated | on request |
| Semrush Local | yes, from the Pro plan | separate product | not stated | 30 USD per month and location |
| Partoo | yes, via own network | not stated | not stated | on request |
| Peec AI | no | visibility | not stated | 95 USD per month |
| Profound | no | visibility | not stated | on request |
| Otterly.AI | no | visibility | not stated | 29 USD per month |
| faktado.ai | prepared, with re-check | accuracy and source | yes | Free check, plans from 49 EUR per month |
Listing tools: Yext, Uberall, Semrush Local, Partoo
Yext is the best-known listing management provider. You maintain your data centrally and Yext distributes it through its publisher network. With Scout, Yext also measures visibility in Google, ChatGPT, Gemini and Perplexity. Strong for large brands with many locations. Yext does not publish prices. According to user reports, listings may partly revert to the old state after cancelling.
Uberall from Berlin syncs location data with more than 150 directories and measures AI visibility per location with its GEO Studio. By its own account, Uberall targets businesses with several locations, not single businesses. Prices are on request.
Semrush Local is the most affordable entry into listing management. The Pro plan at 60 USD per month and location distributes data to more than 70 directories, for Germany including Das Örtliche and Gelbe Seiten. Semrush lists no directories for Austria and Switzerland. AI answers are covered by a separate product.
Partoo from Paris combines listings, reviews and messaging in one platform and is common among chains in Europe. Partoo is only just expanding into DACH and does not state any AI answer checks.
AI monitoring: Peec AI, Profound, Otterly.AI
Peec AI from Berlin measures daily how often and where your brand is mentioned or cited in AI answers, compared to competitors. Prices are transparent, from 95 USD per month for three AI models. Peec AI shows you whether you appear but corrects no data.
Profound from New York covers the most AI systems and targets large companies with their own content teams. Prices are on request.
Otterly.AI from Lower Austria is the most affordable entry into AI monitoring, from 29 USD per month. The smallest plan includes 15 prompts, Gemini and Google AI Mode cost extra.
All three are good tools if you want to know whether AI systems recommend you. Whether the details in those answers are correct and where an error comes from is not something they specifically report.
Where faktado.ai is different and where it is not
faktado.ai starts from your own website. It reads the facts there, such as opening hours, phone, address, facilities and services, and checks every listing against them: Google, Apple Maps, booking and review portals, business directories and the answers of ChatGPT and Google AI Mode. For every mismatch faktado.ai shows the source, prepares the correction request and then checks whether it worked.
What faktado.ai is not: a network that automatically writes your data into hundreds of directories. If you want to push 200 branches centrally, Yext or Uberall suit you better. And if your main goal is tracking your brand's share of AI answers against competitors, Peec AI or Otterly.AI offer more reporting on that.
faktado.ai is built for businesses that want to know what is wrong about them online and fix it without an agency: hotels, restaurants, practices, trades and retail in the DACH region. You will find the full feature set under Features.
Which tool fits you?
| Your situation | Suitable tool |
|---|---|
| Many locations, data should go centrally to all directories | Yext or Uberall |
| Few locations in Germany, small budget for directories | Semrush Local |
| Marketing team wants to measure brand share in AI answers | Peec AI, Otterly.AI or Profound |
| You want to know which details about you are wrong, including in ChatGPT, and fix them | faktado.ai |
The tools are not mutually exclusive. If you already use a listing tool, faktado.ai shows you which listings outside the network are still wrong and whether AI answers still quote old details. The free check shows you this within minutes. How to proceed without a tool is covered in the guide How to find and fix wrong data about your business online.
FAQ
Which tool finds wrong business data online?
Listing tools like Yext, Uberall or Semrush Local check listings in their own directory network. faktado.ai looks for all listings across the web and in AI answers and compares them with your own website.
What is the difference between Yext and Uberall?
Both distribute master data to directories through a network and now also measure AI visibility. Yext focuses more on large global brands, Uberall is based in Berlin and strong in DACH. Both quote prices only on request.
Can GEO tools correct wrong AI answers?
Monitoring tools like Peec AI, Profound or Otterly.AI measure how often your brand appears in AI answers. You can only correct wrong answers by correcting the sources the AI reads from. faktado.ai shows you those sources and prepares the correction.
Is there a free tool for business data?
Google Business Profile, Apple Business Connect and Bing Places are free but only cover their own listing. faktado.ai offers a free check that tests listings and AI answers about your business against your website.
Harald FischlManaging Director, maxonlineHarald is Managing Director of maxonline, an SEO and GEO agency from Lower Austria focused on hospitality. He works every day on how businesses are presented correctly in search engines and AI answers. More about Harald